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	<title>Comments on: Why You And Your Business Are Worth More Than $50</title>
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	<link>http://www.beyondthepedway.com/why-you-and-your-business-are-worth-more-than-50-dollars</link>
	<description>Learn from creative entrepreneurs!</description>
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		<title>By: Lukerhale</title>
		<link>http://www.beyondthepedway.com/why-you-and-your-business-are-worth-more-than-50-dollars/comment-page-1#comment-4257</link>
		<dc:creator>Lukerhale</dc:creator>
		<pubDate>Wed, 27 Apr 2011 13:56:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.beyondthepedway.com/?p=1186#comment-4257</guid>
		<description>I really struggle with this! Thanks for the article.</description>
		<content:encoded><![CDATA[<p>I really struggle with this! Thanks for the article.</p>
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		<title>By: ojack</title>
		<link>http://www.beyondthepedway.com/why-you-and-your-business-are-worth-more-than-50-dollars/comment-page-1#comment-2369</link>
		<dc:creator>ojack</dc:creator>
		<pubDate>Thu, 15 Jul 2010 23:39:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.beyondthepedway.com/?p=1186#comment-2369</guid>
		<description>I think businesspeople need to differentiate themselves from the competition by explaining why there is value added to your service or product. In your case you need to explain why you should cost more than say a kid from the local high school AV class who would might gladly take $50.  You have to explain your value with your experience, professionalism, equipment, professionalism, etc.&lt;br&gt;&lt;br&gt;All beginning business owners should to sit down and write out the advantages a client/customer would gain by using your service as opposed to a competitor. From there you can derive your value and, more importantly, communicate this value to a customer.</description>
		<content:encoded><![CDATA[<p>I think businesspeople need to differentiate themselves from the competition by explaining why there is value added to your service or product. In your case you need to explain why you should cost more than say a kid from the local high school AV class who would might gladly take $50.  You have to explain your value with your experience, professionalism, equipment, professionalism, etc.</p>
<p>All beginning business owners should to sit down and write out the advantages a client/customer would gain by using your service as opposed to a competitor. From there you can derive your value and, more importantly, communicate this value to a customer.</p>
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		<title>By: ojack</title>
		<link>http://www.beyondthepedway.com/why-you-and-your-business-are-worth-more-than-50-dollars/comment-page-1#comment-2458</link>
		<dc:creator>ojack</dc:creator>
		<pubDate>Thu, 15 Jul 2010 23:39:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.beyondthepedway.com/?p=1186#comment-2458</guid>
		<description>I think businesspeople need to differentiate themselves from the competition by explaining why there is value added to your service or product. In your case you need to explain why you should cost more than say a kid from the local high school AV class who would might gladly take $50.  You have to explain your value with your experience, professionalism, equipment, professionalism, etc.

All beginning business owners should to sit down and write out the advantages a client/customer would gain by using your service as opposed to a competitor. From there you can derive your value and, more importantly, communicate this value to a customer.</description>
		<content:encoded><![CDATA[<p>I think businesspeople need to differentiate themselves from the competition by explaining why there is value added to your service or product. In your case you need to explain why you should cost more than say a kid from the local high school AV class who would might gladly take $50.  You have to explain your value with your experience, professionalism, equipment, professionalism, etc.</p>
<p>All beginning business owners should to sit down and write out the advantages a client/customer would gain by using your service as opposed to a competitor. From there you can derive your value and, more importantly, communicate this value to a customer.</p>
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		<title>By: ojack</title>
		<link>http://www.beyondthepedway.com/why-you-and-your-business-are-worth-more-than-50-dollars/comment-page-1#comment-2343</link>
		<dc:creator>ojack</dc:creator>
		<pubDate>Thu, 15 Jul 2010 21:39:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.beyondthepedway.com/?p=1186#comment-2343</guid>
		<description>I think businesspeople need to differentiate themselves from the competition by explaining why there is value added to your service or product. In your case you need to explain why you should cost more than say a kid from the local high school AV class who would might gladly take $50.  You have to explain your value with your experience, professionalism, equipment, professionalism, etc.&lt;br&gt;&lt;br&gt;All beginning business owners should to sit down and write out the advantages a client/customer would gain by using your service as opposed to a competitor. From there you can derive your value and, more importantly, communicate this value to a customer.</description>
		<content:encoded><![CDATA[<p>I think businesspeople need to differentiate themselves from the competition by explaining why there is value added to your service or product. In your case you need to explain why you should cost more than say a kid from the local high school AV class who would might gladly take $50.  You have to explain your value with your experience, professionalism, equipment, professionalism, etc.</p>
<p>All beginning business owners should to sit down and write out the advantages a client/customer would gain by using your service as opposed to a competitor. From there you can derive your value and, more importantly, communicate this value to a customer.</p>
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		<title>By: Tim Jahn</title>
		<link>http://www.beyondthepedway.com/why-you-and-your-business-are-worth-more-than-50-dollars/comment-page-1#comment-2341</link>
		<dc:creator>Tim Jahn</dc:creator>
		<pubDate>Thu, 15 Jul 2010 15:58:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.beyondthepedway.com/?p=1186#comment-2341</guid>
		<description>Exactly! From what I hear, changing your own oil is actually really easy once you learn.  But it&#039;s not something I wish to do on my own, so I value the services of others who can do it for me correctly and quickly, like you said.&lt;br&gt;&lt;br&gt;Thanks for commenting, Matt!</description>
		<content:encoded><![CDATA[<p>Exactly! From what I hear, changing your own oil is actually really easy once you learn.  But it&#39;s not something I wish to do on my own, so I value the services of others who can do it for me correctly and quickly, like you said.</p>
<p>Thanks for commenting, Matt!</p>
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		<title>By: tdhurst</title>
		<link>http://www.beyondthepedway.com/why-you-and-your-business-are-worth-more-than-50-dollars/comment-page-1#comment-2340</link>
		<dc:creator>tdhurst</dc:creator>
		<pubDate>Thu, 15 Jul 2010 14:04:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.beyondthepedway.com/?p=1186#comment-2340</guid>
		<description>I obviously read that wrong. My bad!&lt;br&gt;&lt;br&gt;Stupid speed reading.&lt;br&gt;&lt;br&gt;Then hell no. No way in hell I&#039;d take that gig.</description>
		<content:encoded><![CDATA[<p>I obviously read that wrong. My bad!</p>
<p>Stupid speed reading.</p>
<p>Then hell no. No way in hell I&#39;d take that gig.</p>
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		<title>By: Tim Jahn</title>
		<link>http://www.beyondthepedway.com/why-you-and-your-business-are-worth-more-than-50-dollars/comment-page-1#comment-2339</link>
		<dc:creator>Tim Jahn</dc:creator>
		<pubDate>Thu, 15 Jul 2010 14:00:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.beyondthepedway.com/?p=1186#comment-2339</guid>
		<description>To clarify, I was asked to shoot (or in the olden days, videotape) the speaker.  I was not asked to speak myself.&lt;br&gt;&lt;br&gt;I definitely agree with your points though about speaking.  When just starting out, the exposure and resulting potential opportunities are far greater than trying to get a million bucks from a speaking gig.&lt;br&gt;&lt;br&gt;I think that&#039;s great advice from Peter.  You need to communicate to whoever that you&#039;re providing value, regardless of how high or low it is at that point.&lt;br&gt;&lt;br&gt;Thanks for commenting, Tyler!</description>
		<content:encoded><![CDATA[<p>To clarify, I was asked to shoot (or in the olden days, videotape) the speaker.  I was not asked to speak myself.</p>
<p>I definitely agree with your points though about speaking.  When just starting out, the exposure and resulting potential opportunities are far greater than trying to get a million bucks from a speaking gig.</p>
<p>I think that&#39;s great advice from Peter.  You need to communicate to whoever that you&#39;re providing value, regardless of how high or low it is at that point.</p>
<p>Thanks for commenting, Tyler!</p>
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		<title>By: vidiSEO</title>
		<link>http://www.beyondthepedway.com/why-you-and-your-business-are-worth-more-than-50-dollars/comment-page-1#comment-2338</link>
		<dc:creator>vidiSEO</dc:creator>
		<pubDate>Thu, 15 Jul 2010 13:45:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.beyondthepedway.com/?p=1186#comment-2338</guid>
		<description>Great article, Tim!&lt;br&gt;I was just thinking about the oil change example the other day and think it makes perfect sense. Oil changes may be easy to do (I personally have no idea), but for me it&#039;s worth the money to have it done correctly and quickly (and have my windshield washer fluid topped off).</description>
		<content:encoded><![CDATA[<p>Great article, Tim!<br />I was just thinking about the oil change example the other day and think it makes perfect sense. Oil changes may be easy to do (I personally have no idea), but for me it&#39;s worth the money to have it done correctly and quickly (and have my windshield washer fluid topped off).</p>
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		<title>By: tdhurst</title>
		<link>http://www.beyondthepedway.com/why-you-and-your-business-are-worth-more-than-50-dollars/comment-page-1#comment-2337</link>
		<dc:creator>tdhurst</dc:creator>
		<pubDate>Thu, 15 Jul 2010 13:11:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.beyondthepedway.com/?p=1186#comment-2337</guid>
		<description>Completely depends on the amount of exposure you might get, who the company is and what you&#039;ll be speaking on.&lt;br&gt;&lt;br&gt;Seeing as how you&#039;re not YET a national name in the speaking circuit, weighing the goodwill and/or promotion you&#039;ll receive from the opportunity is more important than the actual money.&lt;br&gt;&lt;br&gt;I once received some great advice from Peter Shankman of HARO fame (@skydiver). He told me that no matter what I charged to speak, always, always get paid. Whether that be lunch, small stipend or gift certificate, never do anything for free. It&#039;s also okay to name a fee, he mentioned $1500 for someone with my level of knowledge (which might be around yours) and then discounting from there depending on how much you liked the organization.&lt;br&gt;&lt;br&gt;Until you&#039;re actually making some good coin speaking, the real line is paid versus non-paid gigs. &quot;I was paid to speak&quot;, regardless of actual earnings, is something you can use as a selling point on your next gig.</description>
		<content:encoded><![CDATA[<p>Completely depends on the amount of exposure you might get, who the company is and what you&#39;ll be speaking on.</p>
<p>Seeing as how you&#39;re not YET a national name in the speaking circuit, weighing the goodwill and/or promotion you&#39;ll receive from the opportunity is more important than the actual money.</p>
<p>I once received some great advice from Peter Shankman of HARO fame (@skydiver). He told me that no matter what I charged to speak, always, always get paid. Whether that be lunch, small stipend or gift certificate, never do anything for free. It&#39;s also okay to name a fee, he mentioned $1500 for someone with my level of knowledge (which might be around yours) and then discounting from there depending on how much you liked the organization.</p>
<p>Until you&#39;re actually making some good coin speaking, the real line is paid versus non-paid gigs. &#8220;I was paid to speak&#8221;, regardless of actual earnings, is something you can use as a selling point on your next gig.</p>
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