Gregg Tomlinson, co-founder of fathead design, on the importance of speaking to your customers:
Worst thing we could possibly do for a client is for them to come to us and say “we’ve got this widget that we want to sell” and we take a picture of that widget and put a reflected drop shadow on a white background in front of them and say “this is the way Apple does it and they make money, so you’re going to make money on it too.”
That’s absolutely the wrong way to approach a design concept. The way to approach a design concept is actually take the time to speak to your customer and to learn about what they want. What their needs are. Their customers. Who’s buying their product? Why are they buying their product?
Check out the full interview with Gregg Tomlinson for more.
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