In this episode, I’m chatting with Sarah Evans of Sevans Strategy , a Chicago-based public relations and new media consultancy.

If you can’t see the video, please click here. The music featured during the intro and credits of this episode is a song called “Until We Dream” from local Chicago artist John Farrell.

Sarah mentions two great books during our chat – The Devil in the White City and Good to Great (Amazon affiliate links). I’ve read both these books and they’re must haves!

• The Devil in the White City – This book tells the tale of the World’s Columbian Exposition of 1893 in Chicago through the eyes of one of the architects and a serial killer. It’s great if you’re from Chicago, still great even if you’re not!
• Good to Great – A must read book if you’re looking to start your own business. This book takes a look at real examples of what made some companies stay good and others become great.

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